Product visuals in the high seat.
I’ve always felt that current on-demand food and beverage apps lack visuals of the products themselves while browsing the menu. In some cases they are strictly user-generated, which often results in bad exposure of the product, and makes it difficult to get an idea of what the menu item authentically looks like. In response, I have created an app concept that prioritizes the product visuals above everything else. In order to enable the user to get inspired within a broad range of product categories, I created a simple navigation that allows the user to swipe left and right between the product category illustrations and add real products from real Delis and stores on the go from an ecommerce-like index.