Addroid is both an ad unit format and a web-based platform for building ad units. Their patent-pending ad units deliver full motion video or animations with auto-play, click-for-sound, and extended video on click. In that context they wanted to communicate that their ad builder and units are unique to today's media market by creating an interesting web experiment, yet with a clear statement, and that their forward-thinking technology works cross platform, unlike the other static fallback formats other vendors currently offer.

Client: Addroid     Year: 2015